Turning leadership priorities into action.
Chief of Staff Advisory for founders, CEOs and leadership teams.
We work with leadership on priorities that cut across functions and require a clear decision, coordinated action and sustained follow-through.
How ready is your business for scale, new capital or an exit?
Chief of Staff Advisory
Scale, new capital and a change in ownership each raise the same problem. The priority that follows crosses functions and belongs fully to none of them.
Finance, legal, commercial, operations and people may each hold part of the answer, while leadership remains responsible for bringing those perspectives together and deciding what happens next.
MUNDUS CRAS provides Chief of Staff capability to founders, CEOs and leadership teams under a defined mandate. We bring together the relevant stakeholders, information and perspectives, sharpen decision-making and carry leadership priorities through to execution.
Get the capability, without the full-time appointment.
Why MUNDUS CRAS
Ambitious businesses deserve the discipline that large organisations take for granted, without losing what makes them distinctive. MUNDUS CRAS was built to bring that discipline to the founders, CEOs and leadership teams shaping the world of tomorrow.
Our experience comes from working inside the decisions and execution that shape a business: transactions, carve-outs, financial close and periods of rapid growth, across the Netherlands, the United Arab Emirates and the wider Gulf region. We bring Big Four standards to businesses at pivotal moments, while respecting the instinct and entrepreneurship that built them.
Jeff Sarfo
Founder and Managing Director
Jeff brings ten years of experience across international business and Big Four advisory. His background spans early audit work at EY, finance and business control at Suitsupply, audit and risk advisory at Deloitte, and later M&A transactions, carve-outs and complex project delivery with PwC Middle East.
He founded MUNDUS CRAS to bring that cross-functional business experience closer to founders, CEOs and leadership teams at moments when an important priority extends beyond any one discipline.
MUNDUS CRAS
/ˈmʊn.dʊs kraːs/
Two Latin words: mundus, “the world”, and cras, “tomorrow”.
A name for a practice built around the next stage.
Built for the world of tomorrow.
Selected experience
FOUNDER-LED BUSINESS · NETHERLANDS
From launch to established operation
MC Sports Rehab treats players from the Eredivisie, Premier League, Bundesliga, Serie A and national squads. The practice was moving from launch into an established operation, and MUNDUS CRAS worked alongside the founders through the first year to build the financial and operating foundations required to support that transition.
Partnership to limited company · Amsterdam
It meant that decisions around growth, moving from a partnership to a limited company and hiring staff could be based not only on instinct, but on the numbers.
Charlon P., Co-Founder, MC Sports Rehab LEADERSHIP TEAM · UNITED ARAB EMIRATES
Financial close of a 1-gigawatt power project
During the financial close of the Al Dhafra OCGT power project, MUNDUS CRAS worked with TAQA Group in collaboration with PwC, alongside TAQA's Corporate Strategy leadership across programme governance, executive reporting and coordination between workstreams.
US$980m · 1 GW · Abu Dhabi
He knows who to call, and he does not lose his footing when the plan changes.
Ravi S., Partner, Deals Strategy and Operations, PwC Middle East INVESTOR-OWNED GROUP · SAUDI ARABIA
Preparing a business to operate independently
Al Watania Paper Products was preparing to separate into a financially and commercially independent business. MUNDUS CRAS worked on the carve-out in collaboration with PwC, with particular focus on Day 1 readiness and the management arrangements required for independent operation.
3 factories · 115,000 m² · Riyadh · Jeddah
He earned the trust of people on the factory floor and in the boardroom.
Khaled F., General Manager, Al Watania For Industries
Advisory Areas
Business Performance and Control
What the business earns, and whether management can steer on it.
ExploreGovernance and Decision-Making
Who decides what, and how decisions move through the organisation.
ExploreProject Delivery
Whether delivery is on track, and what needs deciding now.
ExploreTransactions and Transformation
What a buyer or new owner will find, and whether management is ready.
Explore
How clients work with us
TYPICAL STARTING POINT
Executive Review
One management question, before leadership commits to the next move.
Explore Executive ReviewRecurring Advisory
Continuing senior judgement around an evolving management agenda.
Explore Recurring AdvisoryProject Mandate
A defined priority that requires structure, ownership and delivery.
Explore Project MandateInterim Advisory
Additional senior capability for a defined mandate and period.
Explore Interim Advisory
Frequently asked questions
Chief of Staff Advisory gives founders, CEOs and leadership teams senior, cross-functional capability around priorities that span functions and cannot be resolved from one specialist perspective alone. MUNDUS CRAS brings the relevant stakeholders, information and perspectives together, prepares the decision and stays with the priority through execution.
It becomes relevant when an important priority begins to require more coordination, judgement and follow-through than one function can reasonably provide. Common triggers include scale, new capital, an exit or change in ownership, a strategic project, transformation or another cross-functional priority that sits directly with leadership.
An internal Chief of Staff is a full-time position within the organisation. MUNDUS CRAS does not fill that position. We provide the Chief of Staff capability under a defined mandate, for as long as a specific leadership priority requires it.
Alongside them. MUNDUS CRAS does not replace existing management or specialist advisers. Where a priority spans several functions or disciplines, we bring the relevant inputs together into one decision and course of action, and coordinate execution.
Most engagements begin with a question that has been circling for some time without being settled. Where that question is clear, an Executive Review is the shortest route to a considered answer. Where it is not yet clear, a confidential conversation is the better first step, and it carries no commitment.
Route Finder
Two questions.
One starting point.
Not every situation names itself. Answer two questions and we will point to the advisory area and the engagement format that fit what is in front of you.
Perspectives
The Timing of Cadence
How information travels upward without distortion, until meetings become consequence rather than conversation.
Jeff Sarfo · 7 min read
Margin is the Business Model
Why capital allocation protects creative standards without renegotiating the economics each cycle.
Jeff Sarfo · 8 min read
The Design of Authority
Why governance is the quiet engine of creative endurance.
Jeff Sarfo · 8 min read
Direct contact
Tell us what is happening in the business and what you are trying to decide, change or achieve. You do not need to know what the engagement should look like before getting in touch.
We aim to respond within one working day.
Jeff Sarfo
Founder and Managing Director
- jeff@munduscras.com
- Jeff Sarfo
Every enquiry is treated as confidential from the moment it is received.